Amazon Advertising
Put your books in front of readers who are already shopping for their next read.
Goodreads helps readers discover. Amazon helps turn that discovery into a purchase decision.
Amazon Advertising Services
Sponsored Product Campaigns
Promote individual books directly within Amazon's shopping environment. Campaigns can be structured around relevant reader searches and product targeting opportunities.
Product Targeting
Put your book in front of readers browsing comparable titles. Particularly useful when your book has clear audience overlap with established books in your category.
Keyword Targeting
Identify search terms that are relevant to the book and the readers most likely to purchase it. Examples can include:
- Genre terms
- Subgenre terms
- Reader-intent phrases
- Theme-related searches
- Comparable book searches
- Relevant author searches
Campaign Optimization
Advertising isn't simply about turning a campaign on. I monitor campaign performance and use the data to identify:
- Stronger targets
- Weak targets
- Wasted spend
- Better-performing keywords
- Product opportunities
- Campaign adjustments
- Opportunities to improve efficiency
Amazon + Goodreads
Two platforms. Two different jobs.
Goodreads
Discovery
Readers browse, save, discuss, recommend, and explore.
Amazon
Purchase
Readers search, compare, click, and buy.
Using both strategically creates a stronger promotional ecosystem around your book.
What I Don't Do
I don't sell the idea that spending more money automatically means selling more books.
Advertising needs to be relevant.
A poorly positioned book with an unlimited advertising budget is still a poorly positioned book.
The strategy comes first.