How It Works
A straightforward process built around your book.
Discovery
We start with your book. I learn about the genre, audience, catalogue, goals, existing visibility, and current promotional activity.
Research
I research where relevant readers are already discovering books like yours: Goodreads lists, Goodreads communities, comparable books, Amazon search opportunities, product targets, and backlist opportunities.
Strategy
I identify the strongest opportunities and build the campaign around them. No unnecessary services. No one-size-fits-all package.
Execution
Promotion begins. Depending on the campaign, this can include Goodreads discovery work, profile and book optimization, Amazon advertising, backlist campaigns, and ongoing promotional management.
Monitor
Campaign activity is reviewed and adjusted based on what the data and reader response show.
Refine
The goal is not to run the exact same campaign forever. We learn what works, refine the strategy, and look for the next opportunity.